HELLO LENDIT

INSIGHT & PURPOSE

ANALYSIS

The frequency of marketing and advertising exposure to recruit new investments increases
The number of investors who signed up for membership has increased, but they invest after signing up
The number of members who didn't participate gradually increased

INSIGHT

To enhance the user experience (UX) for those with limited investment knowledge, we need to organize and differentiate graphics and numbers based on mobile-oriented design. This will ensure that even individuals with little investment expertise can easily understand our services

PURPOSE

Our objective is to streamline access to the new investment page immediately upon users' registration as members. Additionally, we aim to offer an array of channels and methods to guide new members, particularly those with limited investment expertise, towards a dedicated page tailored to novice investors

EXPERIENCE

From the user's (investor) point of view, new investors can have Lendit's Loyalty and Retention through product planning and page composition

UX FLOW

Compared to other P2P investment platforms, Lendit primarily focuses on personal credit bonds, which require exposure through various channels (Awareness). Once users enter the Lendit page, it's essential to quickly convey the unique characteristics of our investment products
We aspire to provide comprehensive guidance to users as they navigate through the various stages of consideration, investment confirmation, and payment (Decision). Furthermore, we seek to foster a culture of reinvestment and long-term investment membership, even after initial investments (Use, Loyalty)

CUSTOMER IDENTIFICATION

TARGET

Our primary target audience consists of adult men in their 20s and 30s who are new to investment and have not made their first investment after joining Lendit
These individuals are generally newcomers to the investment landscape and often lack substantial investment knowledge
Need to create a user-friendly page that intuitively explains P2P investment and fosters loyalty and retention among new investors from a user's perspective