JANSSEN PRO

INSIGHT

ISSUE

Surgeons, primarily time-constrained professionals, have substantial educational needs, including updates on new drugs and surgical techniques. These requirements necessitate online channels. However, such channels have been absent
Given the absence of an HCP Multichannel presence online, it is imperative to establish, implement, and stabilize new channels

ANALYSIS

The preference for online channels has grown due to demographic shifts resulting from generational changes
Our primary customers, surgeons (PAIN HCPs), are often time-constrained due to their demanding surgical schedules. They require training in new drugs and surgical techniques, which can be effectively delivered through online channels with flexible scheduling
To address this need, we must create content-focused channels that facilitate online sales and offer touchpoints to HCPs, overcoming the limitations of physical location and time

TARGET

CONCEPS

We should announce these channels with the latest content, making dedicated portal sites accessible to a broader audience of HCP customers
Our objective is to provide an educational HCP portal accessible to anyone via mobile devices, regardless of their location or the time of day